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THE NAME
The idea for the name
REAL ESTATE AGENTS EDGE came from, oddly enough, a Harley-Davidson salesman
named Mike. I am an avid lover of motorcycles, and
 have
been riding since I was 12. I’ve owned or ridden just about every make of bike
there is, but was never afraid until I got my last bike. It was
bigger and heavier than anything I’d ever ridden before. At first, I thought
I’d just take it slow until I got used to it, but that soon changed. The
salesman had told me I should enroll in a rider’s course. I laughed, and told
him I’m an experienced rider. He told me that was exactly why I should take
it. He said it was open to all riders, but specifically targeted experienced
riders like myself (1st law of sales: Make your product specific to
the customer's needs). Bravo on the sales job, but I wasn’t convinced until my
office manger Gary (an avid "biker" himself) told me I should go. “But I’ve been
riding for over 30 years” I said. “Well, maybe you’ve been riding
wrong for over 30 years” he
answered.
Long story short, I took the
course and never looked back. I was amazed at the simple
techniques they used, and how much better and easier the bike
was to handle. Sure, I’d been riding for over 30 years, but now
I was enjoying myself at a whole new level. The name of the
course was “RIDERS EDGE”
When I started creating REAL ESTATE
AGENTS EDGE, I wanted it to be open to all agents, but I specifically
wanted to target agents with some experience, and then help them make it to the
next level. This can be a difficult business, and I wanted to teach
techniques that would give them an “Edge” over other experienced agents. I
needed a name for the course, but I had "writer's block" . So, I did what anyone
else like me would do: I went for a ride to clear my head. As I pulled out
of the driveway with my body weight shifted to the left and pushing forward
gently with my right
hand on the handlebar grip, the name hit me like a ton of bricks. Thank you
Mike, for 2 great ideas. |
